When you tag your tweets and blogs you are making connections to key words that might describe the work you’ve just posted. The same thought process should be applied to your LinkedIn profile as you create and update it. The words you choose to input should be specific to the brand you are trying to portray.
In your Skills & Expertise section on your profile you will need to manage the words that you enter so that you stand out in front of the competition when recruiters check out your page. To do this properly, you first need to have your Brand in mind. LinkedIn enable you to move skills that have not yet been endorsed. Consider you Brand, then move the skills that you think need endorsing to further your Brand to the front of the line so people see and are more likely to endorse these skills.
The tagging effect of the Skills & Expertise section must also be noted. These keywords do act as tags for searches people may be doing. Align the tags you have such that they represent industries and jobs you are seeking. If you are seeking an Analyst position in the Technology sector, you will want to include keywords that relate to that field. Things like “collaboration”, “teamwork”, “data analysis”, and “SQL”. When the recruiter is looking for a data driven, highly communicative employee, you are more likely to be returned as a result.
In the aggregate, LinkedIn helps you provide you online resume and Brand to employers. As you dial in proper techniques, you can increase the value you derive from using LinkedIn. The keywords you use for yourself should align with your Brand and personal message.